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Tuesday, 13 November 2012

Changes In Arabic TV System

By Crystal Salazar


There are just a few cases where most of the television systems are government owned and controlled. One of those cases is Arabic TV system. The main reason for this situation is the fact that it is seen as a potential political instrument because of its influence on the most of population.

Therefore, broadcasting was starting to be introduced in Lebanon and Iraq during the late 1950s. It started to be that popular that ten other Arabic countries conducted broadcasting during the next decade. But, when North Yemen have introduced it all other Middle East states introduced their own television stations. This was very popular wide spread trend among their population.

Although, much before 1950s Arab audience was exposed to television. Morocco, Algeria and Tunisia are few of the countries where French language is widespread. So, that group of population could watch some French channels across Mediterranean. Other source of TV channels U. S. Military base in Libya, as well as the ARAMACO, or Arabian American Oil Company, in eastern Saudi Arabia where population could watch U. S. Television channels.

To understand this situation of government controlling the media, we need to be familiar with reasons. There are two main reasons. First one, government wanted to strength nation state building and to express nationalism during the period after the World War II. They saw a television as a good tool for doing so because of its influence on the huge number of population. Other reason was the fact that there was not a lot of profit for commercial investors because commercial advertising was limited.

Anyway, the regional television industry in Arab countries had a growth in the last several years. As the number of television channels growth outreach television advertising revenue growth, derive competition. Because of this, broadcasters are putting some innovations in their programming because of competitors. One of the best sources of profit for them is Arabic series. Those series have a high profit. Therefore, TV stations will seek now nontraditional types of content, and because of that they are experimenting.

Yet, clear trends are emerging in Middle East television system. TV channels will need to induct high quality programming to stay vital in the market. Also, one of the most important differentiators in market would be new formats of series. And what is for sure is the fact that prices for productions will rise more and more.

There are three most viewed TV channels. Those are Abu Dhabi TV, Kuwait TV and Saudi Arabian TV. Abu Dhabi TV is known for its high quality Arabic language broadcasted. It offers a lots of television entertainment to Arab Americans in United States. Kuwait TV is popular because of its family programming which provides environment for quality family viewing. Providing great social, political and economical programs is the best side of Arabian TV. Al Quran Al karim and Voice of the Kingdom are also included in the service of Arabian TV. Other popular channels are Dubai TV, Syria Satellite Channel, Jordan Satellite, Ana TV, Iraq TV, Palestinian Satellite, etc.

As the current situation already shows, there are a huge number of challenges for Arabic TV producers and broadcasters. This is all because of new emerging trend in market. Huge profits will be in this market by innovative players with abilities and tools to invest.




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