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Wednesday, 12 February 2014

An Effective Organizational Change Strategy

By Jerri Perry


Change is the one thing that is always constant in this world because humans will always find a new way of doing things. Of course if this is constant, then that means that businesses or organizations will also have to follow the changes as well. Now in order to effectively make a shift in the structure of an organization, it is very important to employ a good organizational change strategy.

Going into something new and different is actually a thing that many people are actually scared of because they are afraid that it will fail. Many believe that it is best to just stick to the one method that will work and just keep on going on like that. It is for this reason that a lot of people actually would want to resist change because they are afraid.

Now one of the strategies to apply here would be to have a meeting wherein the management would hear the voices of the resistance. There might be some valid points that the management will have to listen to which will actually help the organization be able to grow. The management should take these points and consider them before making the final decision.

Since the resistance is still going to be very strong, then one should now move on to the next part of the plan. While making changes, one will be undergoing the unfreezing stage wherein he has to introduce the changes to the organization. It is at this very stage that he should start gathering a horde of followers.

In order to gain the support of the people, the first step is to make a very convincing vision. This will stir up the people and make them curious. Of course he should also ask the input of all people in the organization so that they will feel that they did play a part in this major shift.

The second step would be the execution of the plan which will only be successful if one has gained a huge army behind him. While trying to shift the structure of the organization, one has to give the people his full support so that they will follow him. It is up to the visionary to make the people like these changes.

The last step, which is also known as the refreezing step, is the final step in integrating the new system. In this stage, all of the policies and rules must already be final and ready for actual execution. Through time, the people will get used to the new structure but the management has to constantly help them go through it.

Now during the refreezing process, an organizational change strategy that one may use would be to show the people how the organization was able to succeed. If the management shows this to the people, then the people will definitely be in favor of the changes. This will eliminate majority of resistance that was present in the organization.




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