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Friday, 29 August 2014

Building A Brand Name Through Club Event Promotion Ideas

By Colette Foreman


There are several reasons that can be given as to why people go clubbing especially at night. For the majority the top answer is they are looking for fun and a relaxing way to reduce stress. For some it is the best spot to mingle and make friends. Keeping note of the reasons helps you to plan well for club event promotion ideas.

Whether it is a night club, lounge or a bar that needs to be promoted the foundation is the same. Be very specific on the audience you want to reach. This helps in planning as the target audience will influence the choices made.

The date for an event should be the first to have in mind. Pick a date that does not coincide with other similar events. Similar events normally split the audience and breed a lot of competition.

The kind of parties that the joint allows to hold in their venue should be very diverse. Incorporate weddings and bridal showers. Baby showers have a good attendance especially from women. Corporate gatherings and cocktails are great for business. The club should also list birthdays and anniversaries celebrations.

Graduation parties are a great way of inviting a young and vibrant crowd. In all this, it is important to note that affordability, quality and customer care services is what will keep customers coming back.

Music sets the pace, ambiance and mood of the entire event. Be very selective with what you offer as the type of entertainment may push away the crowd or bring it home. Select the appropriate DJ or a live band.

Gig promoters come with major charges that can be avoided yet they are quite resourceful. If affordability proves to be a challenge, take up the role and do as much advertising as you can. Use emails, posters and fliers and maximise on the press like the media houses and good rated radio stations.

A good following uses social media. Most firms are recognizing this and they are going viral online. The online market is massive so ensure to stay connected on face book and twitter.

Giving out branded merchandise helps to push up sales at the end. Shirts, hats, umbrellas, key holders and other branded items can be given away as gift hampers to frequent customers and those who bring in more clients.

Having a competitive edge gives you an upper hand. Stay creative and innovative. Inviting mysterious magicians and popular comedians is welcomed. Play games that are involving and will allow the crowd to mingle.

When you work with an agent finalize on the method of payment before closing the deal. They can be paid for their services through a certain percentage of total income made or as a portion of number of people that the party will attract.

Working with themes on daily basis is a marvellous idea. Taking the role of a gold sponsor in charity events and offering to host the event is an opportunity to get free publicity from the press and increase your customers and profits.

Socialites are the current style being used as a promotion tool. Their appearance together with promoters helps to brand the joint as it increases the ratings and brings in positive reviews. In case they will be in attendance make this fact as public as you can.




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