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Sunday, 25 June 2017

Importance Of Understanding Advanced Color Theory Painting

By Raymond Moore


In the current world, it is all about color; it would be a very dull surrounding if it were not for the contribution brought by colored objects in it. People believe that the use of colored items can be used as a form of communication. The idea is bought well by those who are either in entrepreneurship or those involved in marketing. Branding and marketing are influenced by different shading of items on sale. That is why knowledge in advanced color theory painting becomes very important.

Objects reflect light to into the eyes, and that is when people see them. The light reflected into their eyes helps them to know how the object looks like. They can, therefore, form an opinion of what color that is. The color they see on the object will either appeal to their eyes, or they will dislike it. When different colors are combined, they bring out a different shade. The shade created depends on the initial colors that were mixed. For example mixing red and blue creates a purple shade while using green and red gives yellow shade.

There are three main ones which are referred to as primary colors which are red, blue and green. All other shades are as a result of mixing these three or mixing secondary colors. Others known as Warm colors are those that are very bright, and the dull ones are called cool. This concept is what the designers and other creative persons use to fill our world with beauty.

That is the human brain that gives them the perception of what they are seeing. It is the same that tells them something is attractive and can be linked or otherwise. That means that they can like what they see or dislike depending on the color of the item we are looking at.

Entrepreneurs as they think of creating something for the market, they think along the lines of the creation of different colors for the brand of their business. They have the understanding that if you are to creating something pleasing to the eye, you have to use colors. The choice of these shades is critical is they were to create something that people will like.

The perception created is what brings about the attraction to the particular item and later results in buying the same item. Therefore it can correctly be said that color theory is important for branding, marketing and sales. The result of any product is sales.

When you are thinking of marketing, you have to think about branding, and you also have to think of the colors. What you brand can be a hot cake in the market just because of the way it is attractive to the eyes. If you create something that it not good to the eyes even when it is valuable, you may need to spend a lot in advertising.

If a business is to succeed or fail, it is because of the perception of the clients. Therefore those who are in entrepreneurship or marketing have to make the right choice of the colors. It is always important to work with someone who understands the colors well so that you have the best. When you make your choice well, your items will be fast moving in the market.




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