In today's world we are saturated with images. All around us there are images of thin women dressed in the latest fashion. They are on TV, in magazines and all over the internet. But who brings these images to us? Who captures these photographs that command our attention, these photographs that exude style and character while highlighting the clothing to enhance its elegance? These people spend years practicing the art of capturing light and color perfectly with a camera. They spend years studying composition to make their images achieve the most impact. These people are fashion photographers.
Photographers like Mario Testino are just as celebrated as models and designers in the realm of fashion. They present high-fashion to the public and have the responsibility of representing it in its best light.
The glamorous lifestyle may be the outsider's perception of fashion photography, but reaching success is a truly testing process. This profession is ruthless, and without the focus of strength to persist, the competition will throw you to the side. With every famous photographer there are thousands of others earning nothing from their trade.
To get started in fashion photography you must study your art. You will never stop learning, so read any fashion magazine you can get your hand on. Check out Amazon.com for high quality fashion books where you can see what other people think of the books before you buy them. To get anywhere in the business you'll need at least one good camera, a tripod and some basic photography lighting. When shooting make sure you have enough film and lots of batteries for the camera. Research your field as different cameras produce different tones in the final image.
Your portfolio is your most important asset when you are establishing yourself in the business. It represents what you can do, so spend time making sure it represents you perfectly. Fashion editors are going to want to see examples of your work before they hire you so spend time on that portfolio. It should have at least 20 photos to give sufficient space to show the different styles you can do. 4x5" format is recommended, but 8x10" will do if you're in a rush. Any publications featuring your work can be part of your portfolio too. Make sure to vary the style in your photographs, capturing figures from different perspectives.
Fashion is about accessories too so a close-up partial body shot can make a great photo- say an image of a watch on a young woman's wrist. When you apply for a job be aware that you may have to leave your portfolio there for a couple of weeks. To deal with this you should make copies of your portfolio so that you can apply for more than one job at the same time.
Today it is becoming necessary to upload your work online. Make sure you website has a great look- you are an artist after all and presentation is everything. You can promote you work for free by entering it into online contests. The internet is a great place to network for professionals, so make sure you use it.
Fashion editors want to see a unique perspective in your work. They want to see character and soul. Spend time learning the technical side of the art so that your creativity won't be limited by technical ignorance. If you have can endure the hardship of establishing yourself in this industry, you will reap the rewards later. Just keep improving yourself and don't give up.
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