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Friday, 29 November 2013

Strategies For Promoting Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

This article considers the various committees and their role. The first committee to consider is the business development committee. This committee play an important role in providing for opportunities for the manufactures and companies to promote their produces. The committee normally organizes for a program known as the monthly business after hours.

The chamber also has various committees which helps it to realize its objectives. The example of the committees includes the following. The first one is the Made in Maui Trade Council. The MIM trade council is the one responsible for the promotion of the manufactured goods in Mau. The council has a logo which they use to brand all the products manufactured by their local manufactures.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

The other committee is the business development and education committee. This is the committee responsible of the promotion through training and education. The committee conduct research and organize seminars where the manufactures are trained and given relevant education. The seminars also train them on the relevant laws and the best marketing strategy to employ. Therefore, training and education also act as a promotion to the Maui made products.

The other committee is the Chamber Political Committee. This committee plays the role of promoting through legislative and economic action. Legislations are made by the politicians at both levels of government. The committee give an input to the legislation being legislated at the county level, the state level and the federal level as well. They ensure that the legislations enacted are friendly to the business community. The chambers also organize various informational forums to act as economic action.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

The other committee is the small business committee which looks into ways of promoting the small businesses for them to thrive. The chambers of comers therefore play an important role in the marketing and the promotion of Maui made products.




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