Television is one of the most engaging forms of media in the world. While the ways in which TV is watched have changed somewhat, there's no doubt that people like to tune in and see their favorite programs. With that said, I think that it's important to go over a new tool implemented by Twitter: TV Timelines. It's an interesting concept and it's one that should grab the attention of social media agencies across the board.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.
Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.
Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.
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