Millions around the globe love wearing denim. North Americans buy almost half of the world's supply, and many citizens of the USA consider this tough cotton material a red, white, and blue trademark. It's true that a couple of clothing manufacturers became famous from supplying sturdy trousers for miners back in the Gold Rush days, but they didn't invent the material itself. American teenagers coming into their own after World War II adopted blue jeans as their uniform, and the popularity of the close-fitting trousers spread gradually to every country. Today, denim clothing and accessories are big business.
Denim is a durable fabric, originally made of 100% cotton woven on the diagonal. It fades fastest in areas that are stretched or rubbed; the look of wear is part of the appeal. Hard-riding cowboys of the Old West helped romanticize the image, and the well-worn look is now high fashion. In fact, people now buy jeans pre-worn and pre-faded, with carefully-designed holes.
Once all jeans were blue, since the original fabric invented in Italy was died with natural indigo. Now, of course, they come in every color and can be made with synthetic fibers or cotton combined with spandex for stretchy fit and comfort. Although the word itself still means the original faded blue, fashion has brought infinite variety to clothes and other fashion details.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
North America is still the world's largest market, but jeans and other denim clothing are worn virtually everywhere. Once considered working clothes and then informal wear, jeans are now high fashion, with people paying astronomical prices for designer labels. They are worn with a sport coat in the evening or a tweed jacket for country chic.
Many garments and accessories are made of actual cloth, but others may have the look while actually being made of things like plastic. Watch bands, handkerchiefs, hats, purses, and even shoes and boots may look like they are made with faded jean scraps. Furniture and decorative items like picture frames follow the fashion.
Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.
All across America, from Laurel, MD where every groom on the racetrack wears it to the Los Angeles movie scene, denim is king. Even well-dressed Labs wear it tied around their necks. The garments made by Levi Strauss and Jacob Davis over 150 years ago changed the nation and the world.
Denim is a durable fabric, originally made of 100% cotton woven on the diagonal. It fades fastest in areas that are stretched or rubbed; the look of wear is part of the appeal. Hard-riding cowboys of the Old West helped romanticize the image, and the well-worn look is now high fashion. In fact, people now buy jeans pre-worn and pre-faded, with carefully-designed holes.
Once all jeans were blue, since the original fabric invented in Italy was died with natural indigo. Now, of course, they come in every color and can be made with synthetic fibers or cotton combined with spandex for stretchy fit and comfort. Although the word itself still means the original faded blue, fashion has brought infinite variety to clothes and other fashion details.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
North America is still the world's largest market, but jeans and other denim clothing are worn virtually everywhere. Once considered working clothes and then informal wear, jeans are now high fashion, with people paying astronomical prices for designer labels. They are worn with a sport coat in the evening or a tweed jacket for country chic.
Many garments and accessories are made of actual cloth, but others may have the look while actually being made of things like plastic. Watch bands, handkerchiefs, hats, purses, and even shoes and boots may look like they are made with faded jean scraps. Furniture and decorative items like picture frames follow the fashion.
Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.
All across America, from Laurel, MD where every groom on the racetrack wears it to the Los Angeles movie scene, denim is king. Even well-dressed Labs wear it tied around their necks. The garments made by Levi Strauss and Jacob Davis over 150 years ago changed the nation and the world.
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