A term that can literally be translated from the French as sewing or dressmaking has come to mean so much more. When the French word haute is placed in front of it, it refers to an excellence in the making of garments. Couture fashion is often made largely by hand and great attention is paid to every detail. Exclusive clients expect a perfect fit for the prices they are prepared to pay.
Bespoke garments were considered a necessity for high-class Parisians in the 19th century. They wanted to make sure the garments they wore set them apart from other women. There is still an opulence and exclusivity that surrounds the label and it can only be used by a select number of designers who have to meet the standards.
Elie Saab, Coco Chanel, Pierre Cardin, Christian Dior and Jean-Paul Gautier are some of these designers. There are about 18 members who belong to a particular syndicate in Paris, employ the required number of 15 or more people and present collections twice a year. Collections must consist of at least 35 outfits that can be worn during the day or in the evening.
In making these garments, the designers use exquisite fabrics such as cashmere, leather, fine wools and silks. Great attention is paid to cutting and fitting the garment for a special client. After this, many hours are spent creating it and a number of people may work on a certain garment at one time. Some garments are created specifically for models to wear as part of a collection.
Service, originality, workmanship and the quality of the materials used means that these garments command very high prices. In fact, only the very rich can afford them. Not many sales of such garments are made in a year and so the fashion houses have to look for other ways to make money. One may wonder why they continue to make them. The answer lies in the amount of publicity and media attention that is attracted by the shows and the high profile clients.
Most of these giant brands have ready-to-wear collections. These are still quality garments and capture the signature style of the brand without the hefty price tag. Most houses also have ranges of accessories like bags and scarves as well as perfumes. It is these items that are often purchased in large quantities, enabling the brands to continue making exclusive garments that do not make them money.
It is the top designers who create new fashions and styles. They introduce the looks that filter down through the rest of the market. The fashion weeks held in Paris, New York, London and Milan are showcases for their designs and one of the main ways of advertising for a brand.
Producing these exclusive garments is seen by many brands as a long-term investment. They augment their image and raise the profile of their ready-to-wear ranges. Those able to afford the garments are quite happy to pay for the exclusivity and the privacy this system offers them.
Bespoke garments were considered a necessity for high-class Parisians in the 19th century. They wanted to make sure the garments they wore set them apart from other women. There is still an opulence and exclusivity that surrounds the label and it can only be used by a select number of designers who have to meet the standards.
Elie Saab, Coco Chanel, Pierre Cardin, Christian Dior and Jean-Paul Gautier are some of these designers. There are about 18 members who belong to a particular syndicate in Paris, employ the required number of 15 or more people and present collections twice a year. Collections must consist of at least 35 outfits that can be worn during the day or in the evening.
In making these garments, the designers use exquisite fabrics such as cashmere, leather, fine wools and silks. Great attention is paid to cutting and fitting the garment for a special client. After this, many hours are spent creating it and a number of people may work on a certain garment at one time. Some garments are created specifically for models to wear as part of a collection.
Service, originality, workmanship and the quality of the materials used means that these garments command very high prices. In fact, only the very rich can afford them. Not many sales of such garments are made in a year and so the fashion houses have to look for other ways to make money. One may wonder why they continue to make them. The answer lies in the amount of publicity and media attention that is attracted by the shows and the high profile clients.
Most of these giant brands have ready-to-wear collections. These are still quality garments and capture the signature style of the brand without the hefty price tag. Most houses also have ranges of accessories like bags and scarves as well as perfumes. It is these items that are often purchased in large quantities, enabling the brands to continue making exclusive garments that do not make them money.
It is the top designers who create new fashions and styles. They introduce the looks that filter down through the rest of the market. The fashion weeks held in Paris, New York, London and Milan are showcases for their designs and one of the main ways of advertising for a brand.
Producing these exclusive garments is seen by many brands as a long-term investment. They augment their image and raise the profile of their ready-to-wear ranges. Those able to afford the garments are quite happy to pay for the exclusivity and the privacy this system offers them.
About the Author:
You can visit www.routafashionmusic.com for more helpful information about The Exclusivity Of Couture Fashion.
No comments:
Post a Comment