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Wednesday, 12 August 2015

Can A Social Media Agency Help Yooka-Laylee?

By Arthur Williams


If there's one thing that can be said about Kickstarter, it's that it has become the home of various video game-related projects. One of the most recent - not to mention successful - goes by the name of Yooka-Laylee. It's easy to imagine that this has become tremendously popular, but one has to wonder if a popular name like this can benefit from greater advertising. For this reason, I think that this is a name for any social media agency to focus on.

Yooka-Laylee, for those who aren't in the know, is a future video game that has been cultivated by many former employees of Rare. It's easy to see the influence of such games as Banjo-Kazooie and Donkey Kong 64, both of which have amassed popularity during their releases as well. However, what makes Yooka-Laylee is that it has become something of a passion project for these individuals. As a result, it has been able to generate success unlike anything Kickstarter has seen beforehand.

Yooka-Laylee's Kickstarter went up with the initial goal of 175,000, which was meant within roughly over a half hour. To say that this was monumental would have been an understatement, since a day hadn't even passed until said goal was reached. By the end, it earned well over 2,090,000, making it the highest-funded UK video game project in the history of Kickstarter. With such success, though, one has to wonder if a social media agency can come into effect.

I have to believe that firms the likes of fishbat can prove to be quite useful, seeing as how there are different functions they are able to serve. One of the best examples would be SEO, which is something that anyone who's familiar with Google algorithms can tell you about. Not only does this entail the creation of content, on a consistent basis, but the careful selection of keywords to boot. With the right practices, a social media agency can create strong results.

Gamers will have their attention set on the progress of Yooka-Laylee, and understandably so. It has become such an intriguing project, and one that many people have high hopes for. After all, it brings back memories of a time when 3D platformers reigned atop the video game world, and it's possible that they can do so once more. It's just a matter of other companies taking a look at Yooka-Laylee, its popularity, and creating unique concepts based on that.




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