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Sunday, 2 August 2015

The Purpose Of Music Videos

By Olive Pate


Music videos are short films combined with songs for promotional or artistic reasons. Making videotaped performances can be seen worldwide. One of the purposes of making this production is to sell single or album for thousands and millions. Typically, the primary purpose of making such music video to earn more revenue and profits. The primary benefits from the production of both artist and company are to promote their own single.

The main benefit of this production is to record companies and artists is the way they can promote their album. When the video is integrated with songs, the exposure of the songs will double the earning. Whilst songs can be played only on the radio or on internet services such as iTunes, having a videotaped performance can be successfully played on youtube and music channels. Also, it is clear that Pittsburgh music videos are becoming more popular these days.

A single or album use a wide range of styles, making techniques such as live action filming, animation, documentaries and even abstract film. There are also some that will blend with different styles. Most of them interpret scenes and images from the lyrics of the song while others use a thematic approach.

Most of these artists are giving a lot of credits to the record companies because of them, they may have become more successful today and have helped a lot in their exposure, There are some artists that become so popular because of their performances. This greatly promotes their performance using social media and other channels.

One advantage of this production is once completed, it can be seen and heard on the television and online services worldwide. Some can easily overlook the importance of CDs on their shelves, but difficult to ignore the videos they have seen on the internet or television especially if it is their favorite artist. This is because, people can easily remember someone they have seen.

That reason alone can lead to more sales and profits and lengthen the popularity of any artist. Recording companies are aware that consumers are likely to share a video and spread the song through recommendations. For many artists, this means more recognition for them, as this medium widens a lot of possibilities of their careers in the future.

Production firms offer a lot of opportunities for the artists and for their company to earn high profits. The goal of this production is to promote their artists and at the same time earning revenue from the entertainment they offer to many viewers. Furthermore, music videos also carry an important message to the viewers and add a good narration to its lyrics.

Keep in mind, there are some disadvantages that come along with these videos. If a movie production is using your single, but the movie is not that perfect and people are complaining about the movie, it can also affect the reputation of the artist. But, if the song is not also that favorable, the reputation of the movie will also be affected and decrease the revenue for the firm.

Also, some companies that both own their record brands and movie production. This only means that it doubles their income and double their failures. If the song is not directed properly, it can affect the overall reputation of every artist and to the company as well.




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