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Wednesday, 20 April 2016

A New Marketing Experience With The 3D Hologram Display

By Frances Martin


A reflection hologram is the one of the many kinds of holograms available in the market. It can be easily located on a number of our everyday purchases like vests, bags, reflective labels, sunglasses, compact discs, etc. It is often confused with the transmission holograms, but actually, they are different. It is best experienced in the 3D hologram displays.

Well, more and more companies are employing perhaps the most cutting-edge and eye-catching technique available on the market today. Holographic displays. With the technology available today, it's possible to put together incredible displays featuring people and product to really engage with the audience at these kinds of events. Holographic projection is by no means the preserve of large companies. Costs have come right down, making it a cost-effective and accessible marketing tool for all sorts of different businesses.

It is simply an illusion that is mind-blowing. In movies, the technology has been used to create ghost-like illusions that leave the audience more than impressed. State-of-the-art technology is used to reflect the images of the real object onto the screen. As such, the audience does not get to see the real objects and people but their reflections looking like objects floating in space.

If the light falling onto the image is not at the accurate angle required to make the image visible, the reflection, by itself, selects the beam of light, that is falling on the required angle for it to be seen in multi-color and three-dimensional form, and then reconstructs the image. The extra light passes through the transparent film without being reflected.

The hologram screen, unlike the normal computer monitor or TV screen, is composed of a transparent surface treated with special chemicals to form a film that reflects some light while allowing a fraction to pass through. There is a second surface that reflects the light passing through the transparent film surface. The result is spectacular images floating in space in between the two surfaces.

Holographic displays really get people to sit up and take notice. It still feels like the technology of the future. It's this wow factor that gets attention. Attention focused on that all-important new products. In order to adopt this holographic technology for use at a trade fair, companies need to find a trusted partner. A partner who understands the technology and can come up with creative and eye-catching holographic presentations. A partner with both technological and marketing expertise.

The 3D displays are quite new and are therefore offers an added advantage for any company that adopts them to market their products and services. It increases the branding strength as well as brand awareness. By the mere fact that the display is in a 3-dimensional hologram, the targeted people look and stay looking at the display for much longer.

So maybe it's time to think different of these industry events. This is the time to employ the latest dazzling and eye catching techniques to grab the attention of potential customers in an increasingly crowded marketplace. As far as marketing is concerned, this is the sure way to pay back all the investment in the marketing program. It pays back every cent used and guarantees that your brand is well placed and received with all pomp and colors as it deserves.




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