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Sunday, 8 May 2016

Understanding The Canadian Record Label Operation

By Linda Williams


A record label is a company that artists sign with to record their music. A label is entitled with the duty of marketing, managing brands for artists, distributing music videos and sound tunes as well as making sure that the copyright of the artists work are adhered to. A label such as Canadian record label also manages trademarks.

It is the responsibility of an artist to know the different kinds of labels that are operating in the art industry. Most successful artists opt to consult with their lawyers before settling for a given company. An informed decision is made before an artist starts to work with a given company.

There exist three major categories of record brands. One of them is known as major, the second one is known as major-minor and the last is known as independent. A major label is associated with an international brand name, and there are four known such international labels. BMG, Universal Music Group, SONY and Warner Music Group are the big four labels that a major uses to distribute its products.

The second type of brand is the mini-major is associated with the big four labels. They sell their tunes and songs through those international companies. Independent labels on the other hand are small, non-affiliated to either the big four or the mini-major and they do their distribution independently.

These signing companies and their artists have been colliding for a while due to differences in their priorities, maybe the company wants to market the art by all means and get the best deal out of it whereas the artist wants the originality of his or her work to remain intact, his signing company may need to change the title of a song which is not welcomed so well by artists. A signed agreement in form of a contract works well in solving this dispute, thus every artist should make sure that he or she has a contract that meets his needs.

Many artist signing companies have experienced loss of clients or artists due to the emergence of easy ways of sharing files online such as iTunes, YouTube and tubidy. Most artists are able to sale their work and distribute it through different websites that are much easy and cheap to create.

Music companies have come up with new methods of curbing the problem brought about by use of internet by artists. Since online selling of music is less profitable, the companies offer the artists better deals that make them more money and more value to their work. This happens mostly with artists that have a well-established market.

Choosing a good brand name to record your music with is thus an important step for any artists successful career. This calls for good research on different existing labels in the market. Their reputation and their relationship with other artists are important to look at before fully committing to work with a given brand. An artist should feel convinced that working with that specific company will bring out the best results of the art work.




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