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Saturday, 10 September 2016

Enjoy Luxury With Fendi Eau De Parfum

By Nancy Brown


Wearing something by a famous designer is an instant way to make you feel glamorous. If your budget doesn't allow for that designer dress, though, there's no reason to fret. You can bring some luxury to your life with something small, for instance the fragrance of a Fendi eau de parfum.

The brand originated in Rome back in 1918, with Adele Casagrand's decision to start her own business selling leather and fur goods. Seven years later she married Edoardo Fendi and changed the name of her shop. Their daughters continued building the family business and in the mid-Sixties, they brought a young fashion genius named Karl Lagerfeld on board. Today the design house is known and loved throughout the world.

The company sells ready-to-wear designer clothing, scarves, shoes, jewelry, watches, sunglasses and other accessories. However, it's most famous for its bags. The Baguette is as iconic a fashion item as blue jeans or the little black Chanel dress and many a woman has spent her entire salary on this classic handbag with the interlocked Fs that make up the company's logo.

In 1985, the company decided to branch into the fragrance market by launching their first perfume. This was simply called Fendi and was a floral eau de parfum with a bit of Oriental warmth. Among the notes you can identify when smelling this complex fragrance are bergamot, rosewood, rose, jasmine, lily of the valley, patchouli, cedarwood, musk and amber. In the years since, the designer brand launched several new scents, including fragrances for men.

While a concentrated perfume is the strongest version of a scent, an eau de parfum is a more affordable option. Also known as an EDP, it contains in the region of fifteen percent of the oils that make up the scent, mixed into alcohol and pure water. This is still a strong formula and is a good investment because you only need to use a little at a time, making the bottle last for a long time.

A less concentrated version of a fragrance is an eau de toilette. This is also called an EDT. With the scented oils comprising about ten percent of its make-up, it's lighter than an EDP. Its fragrance fades more rapidly, though, so a bottle of EDT won't last you as long as an EDP.

For summer or for everyday wear, an EDT is perfect because it is light and refreshing. A stronger EDP is great for winter, in the evening or for those special occasions. It can quickly become overpowering if you don't apply it right, though. The best way to apply an EDP is to spray some of it in front of and slightly above you and then step through the fragrant cloud, letting the fine, scented mist settle on your body, hair and clothes.

Devotees of Fendi perfumes were devastated when in 2006 all the existing fragrances were discontinued. This was a decision by the company's new owner, LVMH, who instead focused on releasing new fragrance lines. Luckily you can still find bottles of the discontinued fragrances, including the original eau de parfum, at auctions online, at estate sales and even at charity shops.




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