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Saturday, 25 May 2013

How To Run A Successful Auction Fundraiser

By Esther Salazar


Organizing an auction fundraiser is most certainly not the easiest way to raise money. It requires tremendous effort in coming up with a good plan that can surely pull in hundreds of bidders. The "what to do'' list of initiators can be overwhelmingly daunting unlike what most people may think. Getting into this challenge is not a joke, but for someone tasked for the project, this practical advice may help fire up a pretty penny.

Make clear with the key intention of the organization. It is necessary for an organizer to put a face on this event. Thus, one has to identify the aims of the event by having an effective presentation which illustrates where the money really goes. Bidders will not be interested in participating not unless they have the idea about the event. Advertising this all over the community definitely helps.

Be professional in using words. One must know how influential words can be. The event must be labeled only simply based on how it has to be done in a way. A ball or gala may simply denote a lavish gathering of social butterflies. It is rather wiser to use "auction'' and "fundraiser'' so as not to confuse attendees.

Set up stringent protocol for everybody. Obviously, credit cards will never be far from a checkbook or instant cash. However, it is necessary for event hosts to be clear with all their guests that the standard fundraisers is not done in credit but in debit.

Decide on the auction type. Bidding is done in two ways; silent and live. A silent auction involves the use of certain bidding numbers that can make bidders anonymous to others. Live bidding, on the contrary, involves a large crowd where bidders know who they have been bidding against. The one that bids the highest is the one who wins.

Find auction items with unique value. Bidders do not just bid for the sake of the event or for them to be particularly helpful in the organization's cause. They bid for two intentions. To help the project and to get something good in return. Therefore, one needs to find something with real tangible value bidders might be enthusiastic about.

Commence the bidding at the right time. Everything is about perfect timing. Auctions often start with a banquet and end up with social conversation amongst participants. While auctioneers cannot just get down to business right there and then, it is important to observe the mood of everybody and do this before people get bored and leave.

Money is always more important than ambiance. The very intention of having this event is to raise adequate amount for a very important cause. The room's ambiance may seem to attract bidders but this is never always the case. Great sound system will be very helpful, though.

Procurement form is vital. Procurement of items must be done professionally. There should be a copy of record pertinent to the item being auctioned. This should be prepared just before the scheduled auction fundraiser happens. This is for bidders and auctioneers to have safe transaction free from any conflicts.




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