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Monday 9 September 2013

What Makes Hang Tags Popular

By Helene Norris


As an entrepreneur or marketer, you know exactly how important having materials for marketing and advertising may be for all kinds of businesses. This is very much noticeable in the industry of clothing lines where the competition is cutthroat in whatever population segment it is focused on. One effective and creative way of attracting shoppers are putting hang tags.

It is very hard to market clothes with all the competition around who do their own ways to attract as many customers as they can. This might be very hard to stand out in a crowd of brand names so using the right materials will have an advantage over others. If you have creative tickets will tell many things about your product.

On the other hand, this also gives a lot of info on the company and the apparel such as the label, size, guidelines on the maintenance of the merchandise, manufacturer details and the image. You can never miss these when you are shopping for clothes since you will always look for it if you plan on fitting it. To artist and designers, the challenge is to create a design that would reflect the personality of the brand and functional at the same time.

This is to create an instant and good impression of the shoppers to spend time trying on the outfit and might possibly create a sale. It is now mandatory to all entrepreneurs to know its importance, which introduces the product to the buyers. A detailed one can push the passers to buy the product.

Still, a great looking tag may even do big things for your reputation and a badly manufactured label can bring down a product even if it is sleek and modern. This made the manufacturers notice its importance as its demand grows. This leads them in developing advanced and more innovative methods of production.

There are many different methods used in making them like spot printing, four color printing, and the cheapest is screen printing. Some of the modern methods is micro injection, heat sealing, epoxy, laser engraved and classic emboss. However, it will not be very effective if the raw material that is used do not blend with the look of the product.

It is now vital to since it could say many things about the product and its effect on the potential consumer. The one in charge of making it should make a great research and should select the raw materials carefully. They must also be reminded that the label should be as incomparable as the item itself.

There are many alternatives that are available that can be used like PU, PVC, fabrics, paper, polyresin, plastic, NBR and EVA. Other materials used are coconut, bamboo, alloy, aluminum, TPU, felt and acrylic. To make it a success, they should know the benefits of these materials such as looking reliable and can be assured in the market.

Since you know all this, you might have an idea now of what you what to do with your hang tags. There are many unique shapes and a lot of different styles that can grab the attention of the shopper. Being innovative in marketing and advertising can make a lot of difference to your brand.




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