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Monday, 14 September 2015

Pixels & How Fleet Graphics Might Have Been Used

By Robin Setser


"Pixels" was an interesting film when I first saw the trailer. I saw many different video game icons, ranging from Donkey Kong to Pac-Man, and I was curious to see just how well the filmmakers would put these licenses to use. However, as time went on, I found myself less and less enthused to see the film in question. Marketing can play a huge role in the success of a movie, though, and I have to wonder if fleet graphics could have changed things.

I believe that fleet graphics could have helped somewhat, especially when considering the quality that they present. Companies like JMR Graphics will be able to agree, especially when considering how these high-quality vinyl wraps can help a number of companies. Much of this comes in the sharpness of the designs themselves, which I'm sure anyone who's seen these graphics can agree with. With this in mind, I'm curious if "Pixels" could have been helped on the advertising front.

Early on, I am sure that fleet graphics could have made a difference. "Pixels" was in the fortunate position of having numerous icons from video games show up on screen. Everyone from Pac-Man to the Space Invader aliens made their presences known, and they are icons which most people would immediately recognize. Wouldn't it make sense, then, for them to be implemented into said graphics? The long-term impact, more than anything else, leaves me curious.

It seemed like the moment that "Pixels" made it to theaters, negative press came from all corners of the Internet. Most of it focused on the poor writing and comedy, which did not help to make this admittedly visually striking film any more worthwhile. As a matter of fact, I have a hard time believing that even the best cast and crew could have made "Pixels" a more believable film. Instead, it became nothing short of a disappointment for those who were once eager to see it.

While it's difficult to believe that "Pixels" could have been helped by fleet graphics, in the long run, this isn't to say that other brands should overlook them. In fact, these wraps are nothing short of effective when they are designed well. Of course, the products and services illustrated must be accounted for as well. You want to present deals and opportunities for clients to be accountable for. If this is done, there will be no denying the impact associated with these very graphics.




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