There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.
This stems out from the fact that people who watch TV shows are more inclined to want to relax and not analyze too much about what they are watching. This then forces the brain to shift from the left hemisphere to the right hemisphere in a split second as the brain is more relaxed during this shift. It is because of this that people are actually drawn to watching certain shows because these shows can evoke emotional responses that appeal to the viewers.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
Now usually, the main goal of the directors is to make a show as addictive as possible and to get as many viewers as possible. So the question to ask here is that why are some shows really addictive. Now this would usually stem out from the story plot because people would usually follow a series if the plot or the story line is really good.
The writer is the core of the entire plot as well as the dialogues that would happen among the characters. The manipulator behind the shows is the one who writes the script of the shows because he may be the one who would actually inject the subliminal messages that the right brain of the viewers would respond to. The director will then present the work of the writer in a way that can catch the attention of the viewers.
Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.
So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.
Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.
This stems out from the fact that people who watch TV shows are more inclined to want to relax and not analyze too much about what they are watching. This then forces the brain to shift from the left hemisphere to the right hemisphere in a split second as the brain is more relaxed during this shift. It is because of this that people are actually drawn to watching certain shows because these shows can evoke emotional responses that appeal to the viewers.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
Now usually, the main goal of the directors is to make a show as addictive as possible and to get as many viewers as possible. So the question to ask here is that why are some shows really addictive. Now this would usually stem out from the story plot because people would usually follow a series if the plot or the story line is really good.
The writer is the core of the entire plot as well as the dialogues that would happen among the characters. The manipulator behind the shows is the one who writes the script of the shows because he may be the one who would actually inject the subliminal messages that the right brain of the viewers would respond to. The director will then present the work of the writer in a way that can catch the attention of the viewers.
Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.
So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.
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