For a lot of people when asked what they choose when buying food they will usually say the taste or possibly the cost of what they are buying. However on an unconscious level it is often the images on the packaging in front of them that will influence their decision even if they are not necessarily aware of it. This is why it helps to have the right kind of food packaging illustration.
The illustration on the packaging is about more than just making the product look good. While this is important in and of itself it also provides people with an indication of who the product is aimed at and how it should be served. An illustration may show it as something that kids will love to eat or something ideal to serve for people who want to serve something special for a dinner party.
Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
It is best to look online to see who is available in your local area and possibly beyond. If possible you should meet illustrators in person. This will allow you to look through their portfolio and get more information on their qualifications and experience. Ideally they should also provide you with a quote for their work.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!
The illustration on the packaging is about more than just making the product look good. While this is important in and of itself it also provides people with an indication of who the product is aimed at and how it should be served. An illustration may show it as something that kids will love to eat or something ideal to serve for people who want to serve something special for a dinner party.
Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
It is best to look online to see who is available in your local area and possibly beyond. If possible you should meet illustrators in person. This will allow you to look through their portfolio and get more information on their qualifications and experience. Ideally they should also provide you with a quote for their work.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!
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