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Wednesday, 20 February 2013

How Internet Gave Music Producers More Exposure

By Gwen Sparks


In the early 2000's, the music industry, in particular the communities of hiphop and rnb, observed the appearance of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.

What is a "super producer"? the most reliable interpretation of their distinction with a "simple" producer will certainly take the illustration of what we call a "supermodel" in fashion, for instance Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these legendary super-models as well as anyone else and you can see all of them on all of the catwalks. To be brief: safe values.

This has been the similar thing in the music business: there have been "big" producers, risk free, that driven all of the projects and also were invited by the most popular singers and also rappers. It had been usually less dangerous for records company to exploit a greatly admired music producer by comparison with a novice. The well known one produced a multitude of moneymaking singles, in theory. Given that back then regularly big names sold discs.

But, the music business, since the beginning of the decade has changed. First, consumers don't actually decide to buy disc nowadays.

Which means the record companies invest less money for a project. And of course, record companies shall no longer be wishing to lay out money between $ 100 000 to $ 300 000 for one single beat, as was the case during the period of the golden time of music producers. The discs do not sell and world-wide-web grows. To deal with illegitimate downloading of their artists, record companies merge with statutory download technologies and decide to force their existence in this cyberspace place, that has been running from their control for way too long.

But the rise up of the internet in addition has allowed the expansion of numerous not known producers as good as, if not a lot better than, "Super Producers".

All these producers have paying attention to the growth of the Internet, which has helped those to sell their beats online. Which allows them to contact and also work with singer on a local scale as well as a world wide one. A producer from Nyc can even promote beats to an artist in Japan. It is really more simple for them to obtain a pretty good reputation to get a career. For the artists, this makes an important difference! They can buy beats online in their house for their album, EP or mixtape for affordable prices; definitely not those applied by the "super producers".

Record companies pay a specific attention to this modern sector. They buy beats online as well. And right now we could notice that a few internet based producers receive hired by majors.

The golden epoch of super producers just like the time period of super models disappears bit by bit, giving option to this modern business driven by producers who, quite often, have practically nothing to envy to the "super producers".




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