Breaking news from NewsDaily, updated every 15 minutes.Top Best Entertainment news stories. Current Best ... Register or log in using your account on these websites. You may choose news, top news, world news, politics, business, science, entertainment, sports etc.


Saturday, 23 February 2013

The Pirelli calendar history

By Gina Smith


Calendars have been in the news quite a bit lately. This is made possible by the fact that the end of an era and 2012 was foreseen by Mayan calendar. A wholesale change in the beginning of a new 5000 year period is what they predicted although they didn't predict the end of the world. Pirelli calendar is one of the most famous calendars that is not a topic of conversation.

The famous Pirelli found his tire and cable company in 1872. At that time, he only employed 45 people. Now the company employs thousands of people and earns billions of dollars. As an advertisement ploy, the company started the Pirelli calendar in 1962. Originally featuring tires, they aimed this calendar at key markets. Later in the calendars history, the photographer shot models on the beaches of Cote d'Azur. To appear in Pirellis calendar was the famous model Sophia Loren. Her decision to appear in the calendar in 2007, at age 72, was quite controversial. The Pirelli calendar was not stopped by that as its producers have always been ahead of their time.

in 1974, the oil crisis caused recession and the calendar was discontinued. They started the calendar again 10 years later. In some form or another, the calendar still featured tires until it became more sophisticated. It was not necessary to show the product finally.

The production of this calendar was small and the only key people that Pirelli wanted had this calendar are things you need to keep in mind. Being rare, it was in demand.

Eventually, this calendar became very famous around the world. The famous Pirelli racing team is part of the reason obvious. The best photographers and models started being used by Pirelli for its production. The decision was to make them limited and valuable during this time. Cindy Crawford, Kate Moss and Helena were among the models and the calendars became collectibles.

The narrative differed depending on the photographer. For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. A free spirit and a natural tone to the layout is what he wanted. Bernard had lived in Africa, and he was familiar with the wild natural landscape.

The Pirelli Company printed of the calendar and lead free paper. Pirelli wanted it to be eco-friendly. Being eco-friendly is what Pirelli wanted. Shooting the calendar models, he made sure of the environmental friendliness. To offset the number of the emissions used for producing the calendar; he worked to protect a forested area in Costa Rico.

Featuring Miranda Kerr, the very latest calendars is shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Each year the Pirelli calendar has a different theme of womanhood. It's said to have a place of honor combining creativity, beauty and glamour. Its restriction on ownership and it limited run has added to the excitement.




About the Author:



No comments:

Post a Comment